Project References
selection
Portfolio Analysis
Pharma Market
Romania
Analyzed pharma portfolio for Romanian market entry, exploring establishment options with market insights and P&L for each. Evaluated Market Access, Pricing, Regulatory, Promotional Options, and legal entities to provide comprehensive strategic recommendations.
Sustainability Certification
Prepared for Sustainability certification for Sustainable Meetings Berlin, including documentation, concepts, trainings, and implementation covering Business Topics, Social Responsibility, Environmental Protection, and GRC.
Expansion of Business Modell
Expanded business model of a medium-sized medtech company from distribution only to global direct business by establishing necessary infrastructure, enhancing operational capabilities and market reach.
Establishment New Business Unit
Expanded business by creating a new unit for a medium-sized energy company, including ERP system selection, contractual setup, and process definition.
Global e-Commerce Solution
Established three brand webshop storefronts for global direct-to-business and direct-to-consumer sales, including all online marketing activities and social media campaigns.
Software Tool Development
Team Performance
Developed a team performance measurement concept combining self-assessment with expert evaluation using software to document status quo and provide training recommendations based on assessment results.
Implementation
CRM-System
Introduced a CRM system for sales reps and to organize lead generation for online customers, including process automation and marketing campaigns using CRM data.
Digital Maturity Assessment
Executed a digital maturity assessment for 27 European countries to evaluate digital capabilities and technical solution use, including a comparative analysis to identify training needs and synergies.
Product Launch Pharma
Prepared and executed a product launch for a pharmaceutical company in SEE, implementing global marketing campaigns and initiating local sales activities.
General Practitioner Service Portal SEE
Developed a central portal for 60,000 general practitioners in SEE, providing product information, service materials, and a unique compliant incentive system, all in the local language, for those not accessible by the sales force.
Establishment Key Account Management
Transitioned national sales force from traditional doctor visits to key account management, enhancing efficiency through new segmentation and targeting strategies.
Establishment Customer Service Center
Established a customer service center for a pharmaceutical company, handling both outbound and inbound calls to doctors, including technical, organizational, and process setup.